Who cares about (and pays for) "quality"?

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According to marketing people "quality" is a subjective measure and it is not necessarily a synonym for "reliability". On the other hand, if the amount of "functionality" is constant and markup is a fixed percentage of the price, then the reliability tends to correlate with price, e.g. the higher the reliability, the higher the price. At some point the price is so high that the extra profit (or savings) that the product offers to its buyer, does not cover the price of the product "fast enough".

One party, who might be interested to have almost as high reliability as possible, is the producer of the product, because warranty related costs might be significant. There might also be an issue that due to limited amount of time, like it is with freelance software developers, it is not possible to offer "traditional" repairs, warranty services. In that case the high reliability of the product protects the producer from warranty related losses.

Given that one prerequisite for crap producers to stay in business is that the crap producers have "enough" clients, one of the things that has been puzzling me for quite some time is that for some reason people prefer to buy unreliable crap that just does not work. On the other hand, they do have to buy something and if they do not know, what works and what doesn't, then obviously the majority of their purchases will be failures.

This all leads me to a thought that a smart strategy of a producer is to provide extremely reliable products to those few, smart, clients that do try out the producer's offers and to keep clients "loyal", producers should offer modernize, architecturally update, their products. I'm not saying that a producer should follow trends, because trends might be technically less advanced, less innovative, than the non-trend based product upgrades, but producers should try to offer new, updated, upgraded, products to their existing clients.

OK, I admit, that's the strategy that seems the optimal for me as a freelancer and this blog post does swing to the marketing sweet-talk side, but that's the way I do think, no matter how corrupt it sounds. I am not hiding that I am totally biased here.



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2015_11_16 update:
Supposedly the Henry Royce had a saying: "The quality is remembered long after the price is forgotten."

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